Recently as part of a coaching program I have been focusing my clients on values. After taking a quick values assessment, clients consider how those values that are most important to them have shaped their lives, their choices, and their beliefs. As part of the process they write a brief “Who Am I” story that illustrates a time in their lives when a key value was illuminated, taught to them, stepped on, or not fully honored. We all have many of these “Who Am I” stories to tell – many moments, be they big or small, work-related or personal, funny or touching, where our values come front and center to remind us of who we are and what is important to us.
The other day I presented a few leadership tips to a group of small business owners and senior leaders of organizations. They all listened patiently, politely, and even with a great deal of engagement. A few even took copious notes – as if to remind themselves of the personal and professional changes they truly wanted to, and planned to, make. And then one extremely honest individual raised his hand.

